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When are your social media followers most active? Which social network drives the most leads to your website? There are many social media statistics you can track, but it’s most important to track the data specific to your business’s use of social media. Tracking the right metrics for your community will allow you to better understand how and when to share information as well as what type of content drives the most traffic to your website. Here’s how you can track and measure four important social media metrics to help you improve your social media marketing.
#1 Determine the best times to Post Updates on Twitter and Facebook
Twitter moves at a very fast pace, and tweets can get buried quickly. Knowing when your followers are online can play a big part in your tweet’s visibility and success. Luckily there are great tools which allow you to analyze the activity of your followers. Tweriod, for example, looks at the recent tweets of your followers and provides you with analytics and data that show when your followers are the most active. Tweriod will run an analysis and summarize the best hours of each day for you to reach your followers with tweets.
Similar to Twitter, you need to know when your fans are most likely to see your posts on Facebook. To find the best hours to share updates on your facebook page, pull up the insights dashboard, click the posts tab, and choose “When Your Fans Are Online.” Post during your strongest hours and highlight your most important posts during your peak exposure times.
#2: Find the Magic Number of Facebook Posts per Day
Many studies recommend that the average brand post about 1-2times per day on facebook, but is that number right for your page? Finding the perfect number of posts to share on your page will dramatically affect your engagement and community growth. Facebook’s new insights dashboard gives out information about your recent posts and the frequency of engagement. You can see this information by clicking on “see all” from your page to reveal the overview tab. From this information, you be able to determine the average lifetime of your post, total impressions, and more to determine what number of posts attracts the greatest engagement from your followers.
#3: Measure the Click-through Rate
When you share a link on your social media platform, your goal is to have people click on that link to engage with the content (this is called a click-through-rate). You will need a URL shortener such as “Bitly” to share links and measure CTR. Clicking on your shortened link from the library will give you detailed information on its CTR, click sources, geographic distribution of clicks and more.
#4: Compare Lead Sources and Conversion Rates
Most brands’ social media strategies involve using more than one social media platform to drive traffic to their websites. Although each platform has its place, you won’t receive an equal ROI from each one. You have to determine which platform generates the best ROI so you can put more effort into your marketing on that platform. UTM Link Building and Google Analytics can also help you track the leads and conversions from each social network. UTMs are tags you add to a URL that make it easy to track and monitor in Google Analytics.
You can track many metrics on social media but the metrics you choose should reflect your business goals. Use these metrics to give you the information you need to better market your business and products.
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