• April 14
  • How to Improve your Google Ranking

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    In the digital age, Google Rank is critical to the success of a business. Most people know that Google uses a variety of methods to determine how pages are displayed in search results, making as many as a few hundred changes to its algorithm a year.  Google’s exact formula is a secret, however, there are still many things you can do to improve your positioning. The name given to the process of improving your search rank is SEO (search engine optimization).

    Keyword Phrases

    As opposed to focusing on single keywords, try grouping words together to come up with keyword phrases. The ideal way to do this would be to imagine if you were searching for your own website, and think about what keywords you would type into Google for each page? It may be helpful get additional perspectives and ask someone else to read your page and suggest what they think your keyword phrase might be. You can also check Google Trends to see if certain phrases are starting to gain popularity over others. You will want to aim for more popular keywords with low competition.

    Density

    Google looks at the density of keyword usage when it catalogs pages. Meaning Google looks at how often a keyword occurs on your page. Be sure to use natural phrasing, writing content around these keywords on each of your pages. Create a strong opening paragraph that describes what your page is actually about, and this may help search engines find your page.

    Name Your Pages

    It is vital to give your pages a descriptive name with the <title> attribute. This is because Google displays search results as a link using the web page’s title. After all, nobody will want to click on a link called “untitled”.

    Linking Early and Often

    A major factor Google looks at when ranking your site is the hyperlink. Google will view both links to and from your website, and especially favors links that come from other relevant, authority websites. Content is king, so make sure your content is not only trendy in the moment but high enough quality to be helpful for years to come so that you will build linkbacks for the next decade.

    Social Networking

    Social networking and social media sites can be a good way to promote your site, but most will not affect your rank directly, apart from one exception Google +. Sign up for Google + as this integration with Google is thought to improve SEO. It is important to join industry associations, follow influential people in your industry, and guest blog with a link back to your website. Another tip is to submit your site to any relevant directories to grow your backlink profile and your searches.

    Good Design

    Make sure you have a good design. For in the end, strong, well organized pages are the pages that Google tends to rank higher. It is no surprise that they’re also the pages that tend to become more popular, which means Google will rank them even better.

  • April 03
  • Responsive Design

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  • Content Management Systems

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  • March 14
  • Prepare for Google’s Algorithm Updates in 2014

    Last year was an incredibly eventful year in terms of Google updates. There is no doubt that many more are to come in 2014. Many […]