SoftMirage rolled out a launch strategy to encourage early engagement with the target audience. SoftMirage developed the projects branding, online and interactive media, marketing communications and 3D visualizations which provided complete footage for a marketing video. The evolution began with branding to match the mix of high-rise living and urban townhomes located in Orange County, CA. A holding page to capture contacts and facilitate communication. The next stage was a landing page that introduces the projects, renderings for the interior and exterior designs, and the neighborhood. The final iteration of the site is a fully-fledged marketing tool to drive inquiries and sales office appointments.
The final result is a complete digital experience built to be lasting, flexible, and communicable. It is a principal resource for developer partner as they cultivate interest.