Apr 13 2017 • Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.
Apr 06 2017 • Instagram is going a step further in ecommerce by expanding its Shopping feature, making it easy for users to buy from their favorite brands straight through the app. Plans to include all fashion, apparel, jewelry, and skincare brands to the Shopping feature were unveiled during Shop Talk 2017, with expected roll out to occur during the second quarter of this year.
Jan 17 2017 • China’s number one communication tool, WeChat, connects millions of Chinese consumers to each other and to retailers with the convenience of an all-in-one app. The power of WeChat is apparent in its wide spread use and its abundance of uses. It is single handedly replacing debit cards, loyalty cards, customer service agents, email marketing, branded mobile apps, store locators, and traditional digital advertising.
Nov 22 2016 • Social media is quickly becoming a major driving force for successful marketing. Knowing how to effectively utilize social media can give your business a strong advantage. Each social media site is different and should be optimized accordingly for your business. Twitter is one of the most effective social media outlets when it comes to building strong relationships with customers. With 140 characters or less, your business can keep in constant communication with customers. This continuous dialogue is imperative to building a strong brand that values customer input.