Social media is quickly becoming a major driving force for successful marketing. Knowing how to effectively utilize social media can give your business a strong advantage. Each social media site is different and should be optimized accordingly for your business.

Twitter

Twitter is one of the most effective social media outlets when it comes to building strong relationships with customers. With 140 characters or less, your business can keep in constant communication with customers. This continuous dialogue is imperative to building a strong brand that values customer input. In order to be order to implement a successful business model on twitter, business owners must use the platform constantly. Updating your feed with relevant information as well as responding and retweeting will create engagement among your followers and viewers. Ideally, customer questions should be answered within the hour and mentions of your business should be acknowledged and thanked. Finally, Twitter is an outstanding platform for listening to what your viewers are saying about both you and your competition.

Facebook

Facebook is the largest social media platform and one of the most important for businesses. When it comes to posting on Facebook, businesses should keep it short and simple. Research conducted by Blitzlocal has found that shorter posts perform better than those of long, drawn out details. Posting questions can increase interaction with customers as well. Make sure to pin important posts so they stay at the top.

Google +

Google + offers a variety of tools that can be effective for building social media presence. Google + is great for making your business stand out. You can draw attention to your posts by using the italicize, strikethrough and bold functions. Additionally, Google+ can increase your presence by offering increased SEO value.

LinkedIn

LinkedIn is a professional social media site that is excellent for building business relations and increasing your network. Posting frequently on LinkedIn is a great way to build and maintain professional relationships that can benefit your company.

Developing a successful social media presence requires patience, time, and consistency. Posting regularly on each platform can only serve to benefit your business. You can utilize tools such as HootSuite and SproutSocial to schedule a consistent stream of posts throughout the day. This ensures that your business always has something to say. For questions, advice or social media service for your Real Estate needs, give us a call, we’d love to help you! 714-546-7030.