Ever wondered why blogs are important for business? Well as it turns out, blogs are an inexpensive and easy way to build your marketing presence. Keeping a blog can be well worth the effort. Here are 5 ways maintaining a blog can benefit your business.

According to a Hubspot survey, 60% of businesses who maintain a blog acquire more customers.

Enhance Your SEO
One of the biggest reasons to create a blog is the value it adds to your SEO. Search engines love diverse content and your blog can be one of the best ways to improve your rankings. Blogging on a variety of topics related to your business opens to gateway to more hits on your website. Each post you write is another web page that can show up on specific searches related to that topic. Try to use keyword rich topics and your posts will be turning in posts months and years from now.

You can also try collaborating through guest blogging. Backlinking is an important aspect of SEO and can greatly enhance your ranking. Try to have other bloggers backlink your blog and you’ll see a significant jump in rankings.

Show Your Expertise
Blogging on topics related to your business can position yourself as an industry leader. If you are constantly blogging on the latest news and trends regarding PC Hardware, for example, people are going to start referring to your website for their fix. Additionally, keeping up to date with your industry will increase your business’s prestige and credibility.

Get a Voice
Blogging also gives your company an official forum where you can make announcements regarding company news. Readers can visit the blog to stay updated on all the happenings of your company. It’s a wonderful place to announce promotions and upcoming events. Additionally, a new visitor will often visit your blog first to see what your company is all about. It can be a great place for your company to introduce itself and give visitors the lowdown about your company’s service. Also, you can link your blogs to your social media channels to increase exposure as well. This will also improve SEO.