NEWS

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Some Retailers are Opting Out of Black Friday Online Sales  

Nov 22 2017   •   Shoppers are expected to spend more money online over Thanksgiving weekend compared to last year, a new report predicts. However, some big name retailers are opting out of the shopping frenzy, trying to put their focus back on the spirit of Thanksgiving – spending time with family.

Which Keywords Should Your Website Target?

Oct 27 2017   •   Using Google Analytics for Ecommerce. Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Here is the process for optimizing keywords that drive organic search traffic, given the current data constraints.

Drone Tech Benefits Real Estate Industry

Aug 03 2017   •   There are 3 key ways that drone technology is enhancing the real estate industry. Using new technology is always helpful for the industry as things grow and change. Drones have been a big part of the change in properties can be viewed. Using drones can help reduce the time it takes to tour a property.

Omnichannel Strategies that Actually Work

Jul 11 2017   •   Top online retailers use these omnichannel strategies to save their brick and mortar stores – and it’s working. A lot of stores went bankrupt this year including well-known brands like The Limited and Wet Seal. The ones left standing are putting their full strength into taking advantage of what consumers want.

The Omnichannel Advantage

May 23 2017   •   Retailers that embrace omnichannel strategies and execute them well have a great advantage in the competitive e-commerce market. Consumers reported that purchasing online and picking up in store is a shopping experience that they like with about 96% of those who bought online and picked up in store rated the experience as either good or excellent.

Mark Your Calendars for the Internet Retailer Excellence Awards

May 01 2017   •   The Internet Retailer Conference & Exhibition (IRCE) is taking place in Chicago this year from June 6th-9th at McCormick Place West, Chicago. This conference will be full of industry experts, an exhibit hall filled with industry leading solution providers, and many opportunities for networking with thousands of innovative industry peers.

Visual Shopping

Apr 13 2017   •   Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.

Shopping on Instagram

Apr 06 2017   •   Instagram is going a step further in ecommerce by expanding its Shopping feature, making it easy for users to buy from their favorite brands straight through the app. Plans to include all fashion, apparel, jewelry, and skincare brands to the Shopping feature were unveiled during Shop Talk 2017, with expected roll out to occur during the second quarter of this year.

HTTP vs HTTPS: Is Your Site Secure?

Mar 27 2017   •   Google has listed HTTPS as a ranking factor for SEO as part of their efforts to prioritize internet security. What does this mean for your website? It could affect your SEO, if it hasn’t already. But that’s not the only reason to consider...

Digital Natives △ Consumer Behavior

Mar 21 2017   •   Consumer expectations have changed since the advent of the digital age. With digital natives shaping these new expectations, retailers who are still thinking in terms of pre-digital shopping behavior need to adapt to the new landscape. Omnichannel is the new way retailers are reaching their customer base and getting shoppers back in stores.

Turn Online Shoppers into Online Buyers on Mobile

Mar 03 2017   •   Mobile traffic is set to outpace desktop and tablet traffic in the next few years. Optimizing your mobile eCommerce site should be a top priority for your business. Making your mobile site responsive - not just a small version of your desktop website - is standard for user experience. So that isn’t enough when it comes to increasing conversion rates for your mobile site. There are four vital goals to have in mind while optimizing your mobile eCommerce website.

Highlights from NRF Retail’s Big Show 2017

Jan 20 2017   •   Here are a few highlights of the big tech announcements from the 2017 National Retail Federation Big Show addressing the biggest trend affecting retail today: online shopping. Some are in fear of the changes that ecommerce will bring, while others are embracing it to get ahead of the curve. See these innovative ways retail brands are adapting to the changes that ecommerce is bringing to the industry.

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