NEWS

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The Omnichannel Advantage

May 23 2017   •   Retailers that embrace omnichannel strategies and execute them well have a great advantage in the competitive e-commerce market. Consumers reported that purchasing online and picking up in store is a shopping experience that they like with about 96% of those who bought online and picked up in store rated the experience as either good or excellent.

Mark Your Calendars for the Internet Retailer Excellence Awards

May 01 2017   •   The Internet Retailer Conference & Exhibition (IRCE) is taking place in Chicago this year from June 6th-9th at McCormick Place West, Chicago. This conference will be full of industry experts, an exhibit hall filled with industry leading solution providers, and many opportunities for networking with thousands of innovative industry peers.

Visual Shopping

Apr 13 2017   •   Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.

Shopping on Instagram

Apr 06 2017   •   Instagram is going a step further in ecommerce by expanding its Shopping feature, making it easy for users to buy from their favorite brands straight through the app. Plans to include all fashion, apparel, jewelry, and skincare brands to the Shopping feature were unveiled during Shop Talk 2017, with expected roll out to occur during the second quarter of this year.

HTTP vs HTTPS: Is Your Site Secure?

Mar 27 2017   •   Google has listed HTTPS as a ranking factor for SEO as part of their efforts to prioritize internet security. What does this mean for your website? It could affect your SEO, if it hasn’t already. But that’s not the only reason to consider...

Digital Natives △ Consumer Behavior

Mar 21 2017   •   Consumer expectations have changed since the advent of the digital age. With digital natives shaping these new expectations, retailers who are still thinking in terms of pre-digital shopping behavior need to adapt to the new landscape. Omnichannel is the new way retailers are reaching their customer base and getting shoppers back in stores.

Turn Online Shoppers into Online Buyers on Mobile

Mar 03 2017   •   Mobile traffic is set to outpace desktop and tablet traffic in the next few years. Optimizing your mobile eCommerce site should be a top priority for your business. Making your mobile site responsive - not just a small version of your desktop website - is standard for user experience. So that isn’t enough when it comes to increasing conversion rates for your mobile site. There are four vital goals to have in mind while optimizing your mobile eCommerce website.

Highlights from NRF Retail’s Big Show 2017

Jan 20 2017   •   Here are a few highlights of the big tech announcements from the 2017 National Retail Federation Big Show addressing the biggest trend affecting retail today: online shopping. Some are in fear of the changes that ecommerce will bring, while others are embracing it to get ahead of the curve. See these innovative ways retail brands are adapting to the changes that ecommerce is bringing to the industry.

WeChat Leads E-Commerce to a New Future

Jan 17 2017   •   China’s number one communication tool, WeChat, connects millions of Chinese consumers to each other and to retailers with the convenience of an all-in-one app. The power of WeChat is apparent in its wide spread use and its abundance of uses. It is single handedly replacing debit cards, loyalty cards, customer service agents, email marketing, branded mobile apps, store locators, and traditional digital advertising.

Smart Home Technology. For Business.

Dec 09 2016   •   It’s been two years since Amazon introduced its home tech gadget called Echo. This gadget is extremely popular and now Google is jumping in with a completive product – Google Home. What place do these gadgets have in our homes, in our lives, and even our businesses? Let’s take a look.

How to Have Local Success

Sep 08 2014   •   If marketing wasn't enough, we now need to focus on marketing both outbound and local. The rise of local relevancy has increased tremendously over the years. You can see the trends of Google local, Bing local, yahoo local, yelp, foursquare and so forth- all the major search engines have incorporate local search into their algorithms. With this in mind, it is important for Local Business to familiarize themselves with these trends, increase knowledge base and apply best practices to increase the likelihood of local ranking.

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