NEWS
How to Avoid Groupthink
Jun 18 2015 • Groupthink is one of the prime factors of poor decision making in an organization. Not only can it take your company full steam ahead into bad decision territory, it’s also extremely hard and uncomfortable to avoid. So how do you deal with groupthink? How exactly do you create conflict, which opens up channels for new ideas to flow, and still maintain the important cohesiveness of your team? The answer may be a little more drawn out than you think.
How to Make Your PC Run Faster
Jun 08 2015 • Is your sluggish PC ruining your office efficiency? Ever wish your PC ran as fast as the day you bought it? If you ever considered improving your PC’s performance you may have noticed that the options are overwhelming. From forums screaming for RAM upgrades, to antivirus ads promising improved performance, it’s hard to prioritize and determine which upgrade will do the most good for your computer. Here’s a few tips on improving your PC’s performance.
The Coolest Announcements at Google I/O
May 29 2015 • Google’s I/O event kicked off yesterday, giving us a look into the company’s future plans. Google unveiled a slew of new innovations, mostly focused on optimizing Android. Here are some of the most noteworthy announcements from the event.
Windows 10 Features
May 05 2015 • By now you’ve probably seen a Windows icon in your toolbar. Windows 10 is coming and it’s free to upgrade for all Windows 7 and 8 users for one year. Windows 10 looks to offer a slew of improvements that will enhance your personal and business computing. If you hated Windows 8 because of its lack of desktop functionality, fear not, for Windows 10 has been built with desktop users in mind. If you loved using Windows 8 on your tablet, you can continue doing so with Windows 10. It’s the best of both worlds. Here are some new features you can look forward to that will definitely improve your efficiency.
Mobilegeddon
Apr 28 2015 • On April 21st, 2015, Google came out with a game changer that flipped SEO on its head, Mobilegeddon. Mobilegeddon is essentially an algorithm update that gives priority search ranking to websites that are mobile friendly. If a website isn’t mobile friendly, it will appear lower in the search results. This change was inevitable, as nearly 60% of searches are mobile based.
Social Media for Small Businesses
Apr 20 2015 • With their limited marketing budgets, small businesses are taking advantage of social media to generate sales. While traditional marketing can weigh heavily on an organization’s funds, social media is a valuable, low-cost tool that businesses can use to engage with their audience. It is no wonder that social media has become critical for small businesses and many business owners say that it is a central aspect of their marketing strategy.
How to Attract Developers to Your Company
Apr 06 2015 • As the tech industry grows ever onward, software developers are more in demand than ever. Attracting developers has become a matter of providing intrinsic value. In other words, if you are looking to pull the greatest developers to your firm, you’re going to need much more than a good salary. Here are a few things that your firm should have on hand to attract developers.
The Advantages of CGI for Marketing
Mar 23 2015 • You’ve probably seen something similar before, an advertisement of a car speeding down a scenic highway. The car is absolutely spotless and looks impossibly sleek. The setting is perfect, and the rays of sun glisten on the vehicle. As you gaze at this shot, you may wonder how the advertisers managed to photograph such a stunning moment. Well, the truth is that stunning moment may not be a photograph at all, but rather a 3D rendering created on a computer screen rather than a highway.
It's All in Being Social
Mar 02 2015 • Social media is a valuable and essential tool that can escalate your company’s brand awareness and enhance customer relationships. However, the nature of social media makes it a very volatile platform for communication. If your company’s usage of social media is disorganized and inconsistent, it can end up doing more harm than good. By drafting a specific social media marketing plan highlighting key aspects of your social media campaign, you can ensure that you are meeting goals and heading in the right direction. Here are a few things to keep in mind when drafting your plan.
How to Win with Marketing on Facebook
Feb 23 2015 • Companies that master the art of Facebook posting can expect to reap the rewards of better engagement and impact. Successful companies should be looking to optimize each post for maximum effect. Here are a few ways your business can improve the quality of posts to increase customer engagement.
Why EMAIL Marketing Must Be a Part of your Strategy
Feb 02 2015 • Email is where leads are converted to clients and deals happen and business takes place with emails and it has worked for years. Here are 10 reasons why email is important.
Keep in touch: Business Communication with Past Contacts
Jan 26 2015 • It is important that you are aware of the image your business is projecting to the online world. It is helpful if your company is looked upon as an active resource for consumers, as becoming so will increase your following. In order to successfully expand your network, you must communicate with your client base and your business connections- whether it is direct or indirect- on a daily basis.