Irvine Spectrum | Retail Strategy

The Irvine Spectrum Center is an outdoor shopping center developed by the Irvine Company, located on the southeast edge of Irvine, California, US. The mall features an multiplex 21-screen movie theater and almost two hundred different stores and services. SoftMirage provided conceptual design drafts, retail strategy, public space development for branded retail and visualizations to move forward the center's continued renovations and expansions.

To view the 360 tour, please visit


Conceptual Design, Design and Art Selection, Installation, Retail Strategy, 3D Animation and 360 Tours,