Beacon of luxury and the tallest residential tower west of the Mississippi, The Austonian contracted Softmirage for branding and marketing of this luxury condominium tower. The SoftMirage team’s collaboration with The Austonian began with branding and conceptual renderings during the construction process. Comprehensive campaigns across marketing continue to underscore the luxury and exclusivity of the luxury real estate project. Austin, Texas has a new iconic tower now in place. As buyer demand grew the outreach included a story with an artistic international scope.