NEWS

categories
  per page

The Omnichannel Advantage

May 23 2017   •   Retailers that embrace omnichannel strategies and execute them well have a great advantage in the competitive e-commerce market. Consumers reported that purchasing online and picking up in store is a shopping experience that they like with about 96% of those who bought online and picked up in store rated the experience as either good or excellent.

Concerts and Festivals Bring Shoppers Back

May 11 2017   •   The struggle between online retail stores and brick and mortar has been like David and Goliath with more and more shoppers moving online to shop, malls have been facing difficulties keeping up.

Mark Your Calendars for the Internet Retailer Excellence Awards

May 01 2017   •   The Internet Retailer Conference & Exhibition (IRCE) is taking place in Chicago this year from June 6th-9th at McCormick Place West, Chicago. This conference will be full of industry experts, an exhibit hall filled with industry leading solution providers, and many opportunities for networking with thousands of innovative industry peers.

Visual Shopping

Apr 13 2017   •   Brands have been trying to break into content shopping with not much luck, but it’s the new way to shop that has the most untapped potential. With so much content being created online every day, shopping the look and visual shopping seems to be the next big money maker in online retail. Some brands have started to tap into this potential with smart ways to connect content to commerce. Here are the biggest ways content shopping is making a splash in the online retail scene.

Shopping on Instagram

Apr 06 2017   •   Instagram is going a step further in ecommerce by expanding its Shopping feature, making it easy for users to buy from their favorite brands straight through the app. Plans to include all fashion, apparel, jewelry, and skincare brands to the Shopping feature were unveiled during Shop Talk 2017, with expected roll out to occur during the second quarter of this year.

Digital Natives △ Consumer Behavior

Mar 21 2017   •   Consumer expectations have changed since the advent of the digital age. With digital natives shaping these new expectations, retailers who are still thinking in terms of pre-digital shopping behavior need to adapt to the new landscape. Omnichannel is the new way retailers are reaching their customer base and getting shoppers back in stores.

Turn Online Shoppers into Online Buyers on Mobile

Mar 03 2017   •   Mobile traffic is set to outpace desktop and tablet traffic in the next few years. Optimizing your mobile eCommerce site should be a top priority for your business. Making your mobile site responsive - not just a small version of your desktop website - is standard for user experience. So that isn’t enough when it comes to increasing conversion rates for your mobile site. There are four vital goals to have in mind while optimizing your mobile eCommerce website.

2016 4th Quarter E-Commerce Sales

Feb 14 2017   •   The numbers are in for 4th quarter 2016 online sales and it shows that shoppers spent a total of 109.3 billion online shopping on desktop and mobile devices. This is up 18.2% from the same time in 2015. More and more consumers are opting out of shopping in stores and instead are changing their shopping habits to online shopping. Traditional retailers are struggling to keep up as new online only businesses and retailers are capitalizing on this trend in consumer behavior.

Highlights from NRF Retail’s Big Show 2017

Jan 20 2017   •   Here are a few highlights of the big tech announcements from the 2017 National Retail Federation Big Show addressing the biggest trend affecting retail today: online shopping. Some are in fear of the changes that ecommerce will bring, while others are embracing it to get ahead of the curve. See these innovative ways retail brands are adapting to the changes that ecommerce is bringing to the industry.

WeChat Leads E-Commerce to a New Future

Jan 17 2017   •   China’s number one communication tool, WeChat, connects millions of Chinese consumers to each other and to retailers with the convenience of an all-in-one app. The power of WeChat is apparent in its wide spread use and its abundance of uses. It is single handedly replacing debit cards, loyalty cards, customer service agents, email marketing, branded mobile apps, store locators, and traditional digital advertising.

Holiday Gifts for the Home

Dec 21 2016   •   Don’t know what to get that person on your shopping list that is hard to shop for? Gifts for the home are always a worthy and thoughtful gift no matter what age or gender. Everyone can use technology to make their home a better place. There are tech gifts for all price ranges and skill level. The Amazon Echo $139.99 – The Amazon Echo is your new home assistant. You can ask Alexa to help with anything from shopping lists, reminders, and playing music! Echo has seven microphones and beam forming technology so it can hear you from across the room—even while music is playing.

categories
  per page